About Us

Noru is a product company dedicated to crafting unique and high-quality products that we, and hopefully many of our customers, think are fun and interesting.

The 3 main ingredients for a perfectly cooked Noru product are Passion, Purpose, and Whimsy.

Passion

We create the things we care about and we care about the things that we create. A future that is enjoyable, interesting, and fulfilling may only arrive if we make it, and a part of that fulfillment will come along the way as we make interesting and enjoyable things.

Purpose

Each creation is made with a goal in mind. There's beauty in the abstract, but if the thing that is in your hand was designed by us then it was done so with a specific purpose. The purpose might be to solve a particular problem or could simply to give you joy.

Whimsy

If Passion is like Ethos and Purpose is like Logos, then naturally Whimsy is like your grumpy upstairs neighbor loudly singing Ain't No Mountain High Enough in the shower, and he is just absolutely crushing it. Life is simply more enjoyable when there's a healthy dose of colorful humor, playfulness, and imaginations standing in contrast to an otherwise dull, or sometimes harsh, background of everyday life.

Our mission is to spread the joy by developing products that our customers love as much as we do.